A composite audit case. This is illustrative, not a named real client or a claim about a specific company.
A composite audit case. A SaaS team let an AI agent draft the next iteration of its onboarding welcome email. The draft passed every check in place: brand voice, grammar, tone, and a “does this sound like us” review.
It shipped. Two weeks later, click-through had roughly halved versus the version it replaced. Running the new draft through the Decision Friction Model surfaced the cause immediately.
The agent had reproduced a textbook Guest Language CTA, “Start exploring your dashboard,” and a Feature-First Bias structure. The onboarding steps were framed as what the product does, not what changes for the new user. Every sentence was fluent and on-brand.
Nothing in the team’s review process was built to catch a structural failure dressed in good prose. Every check was a voice or quality check, not an architecture check.
The tool was not the failure point. The missing structural check was. The fix was to add an architecture review step for any drafted email, AI-assisted or not, before it ships.
Run the draft through the Decision Friction Model and the free structural audit. If the team needs the full review and rebuild, see the Pro plans.
Paste one email. Get the structural diagnosis and a rebuilt version. No signup.