Content analytics in the Remote MCP server is no longer limited to campaign-linked pages — query performance data (views, form submissions, new contacts, bounce rate, CTA performance, traffic sources) for any landing page, website page, or blog post. More significantly: landing page creation is now live. Starting from a template or a clone, AI assistants can create, edit, and publish landing pages — copy, headlines, CTAs, sections, styles, form embeds — with an explicit confirmation step before anything goes live. If you've already connected HubSpot to an AI assistant, reconnect to grant the new permission scope; new connections prompt automatically.

The new system-managed hs_current_customer property flags current-customer status on companies, contacts, and custom objects — read-only, computed by HubSpot, queryable through the CRM API like any other property. New accounts default to lifecycle stage = customer, but you can redefine "current" with a single property, multiple lifecycle stages, or the advanced filter builder. Separately, repeated subscription status updates from automated sources within a 24-hour window now get deduplicated automatically, as long as nothing meaningful changed — opt state, legal basis, or source type still get recorded every time.

HubSpot CLI now uses global authentication — credentials live in ~/.hscli/config.yml once, and each project tracks its own linked accounts separately, cutting the risk of deploying to the wrong account. New commands (hs account link, hs account default, hs account unlink, hs account current) manage that per-project. And hs app logs pulls serverless function, CRM card, webhook, and API logs straight into your terminal, filterable by app ID, log type, time range, and result limit — with --json for structured output and --tail for continuous polling.

Custom-coded CMS React modules can now embed directly into quote templates — line item tables, terms, payment schedules, fully custom layouts, pulling from CRM or external systems. Knowledge Vaults now accept xlsx, csv, json, and xml uploads so agents can answer aggregation questions directly from tabular data, not just natural-language lookups. App objects can now get automatic activity associations (admin opt-in required, configurable per activity type) so logged emails and calls show up on record timelines without manual navigation. And custom event timeline cards are now configurable — header, subheader, visible properties, property order — with a live preview before you save.