Unit 01
Newsletters
| Name | What it covers | Link |
|---|---|---|
| Marketing Examples Harry Dry |
Three short examples, two copywriting tips, one tweet, every week | marketingexamples.com → |
| Copyhackers Joanna Wiebe |
Conversion copywriting frameworks and case studies | copyhackers.com → |
| Go-To-Millions Ari Murray |
Marketing playbooks and website teardowns | gotomillions.com → |
| Demand Curve | Growth marketing tactics for startups | demandcurve.com → |
| Total Annarchy Ann Handley |
Writing craft and content philosophy | annhandley.com → |
| The Weekly Wink | Short practical copywriting exercises | brandnewcopy.com → |
Unit 02
Books
| Title | Author | Why it earns a spot |
|---|---|---|
| Everybody Writes | Ann Handley | Built MarketingProfs into a company people wanted emails from |
| Ogilvy on Advertising | David Ogilvy | The original playbook on copy that doesn't feel like copy |
| Email Marketing Rules | Chad White | Practical checklists and frameworks |
| The Boron Letters | Gary Halbert | Direct-response fundamentals that still hold up |
| Building a StoryBrand | Donald Miller | Why buyer-first framing outperforms product-first framing |
Unit 03
Swipe Files & Example Galleries
| Resource | What's inside | Link |
|---|---|---|
| Really Good Emails | Thousands of real sent emails, searchable | reallygoodemails.com → |
| SwipeWell | 169+ curated email examples, tagged and annotated | swipewell.app → |
| Swiped.co | Annotated swipes across email, landing pages, ads | swiped.co → |
| HubSpot Sales Email Templates | 23 templates with 60%+ open rates | blog.hubspot.com → |
| Swipefile.com | Modern examples broken down line by line | swipefile.com → |
Unit 04
Frameworks & Guides
| Guide | Focus | Link |
|---|---|---|
| The Decision Friction Model | 7-point diagnostic for why SaaS emails get opened but not clicked | strategicflow.tech → |
| DigitalMarketer's Subject Line Swipe File | 600+ tested subject lines with performance notes | digitalmarketer.com → |
| Marketing Examples: 27 Websites I Love | What makes a landing page convert | marketingexamples.com → |
| AIDA Framework Explained | The oldest structure in direct response | copyhackers.com → |
| Strategic Flow Field Notes | Ongoing breakdowns of what's failing in real SaaS sends | strategicflow.tech → |
Unit 05
Tools
| Tool | Use it for | Link |
|---|---|---|
| Strategic Flow Free Audit | Paste any email, get a 7-point score in 90 seconds | Try it free → |
| Litmus | Preview and test how an email renders across inboxes | litmus.com → |
| Hemingway Editor | Strip out jargon that buries the outcome | hemingwayapp.com → |
| CoSchedule Headline Studio | Score subject lines for clarity | coschedule.com → |